Matching Communications Methods/Tools with your Changing Audience – Barbara King, Executive Director, Watersheds Canada Presentation

How to Communicate with Different Generations

The document discusses the importance of understanding different generations and their communication preferences. It highlights the characteristics of various generations, including Baby Boomers, Generation X, Millennials, and Generation Y. The author emphasizes the need to use a variety of communication methods and messages to reach different audiences and to be flexible in approaches. The document also touches on the role of technology in communication and the importance of understanding how people process information.